Dive into our staging walkthrough and unlock the secrets to selling your property faster! See how staging can optimize space, highlight assets, and spark emotions! Don’t miss this chance to create a buyer’s dream by elevating any environment and creating captivating spaces!
Many sellers hesitate to invest in staging as a marketing strategy when putting their homes on the market. It’s because they figure buyers can visualize the space they want, right?
Put Your Buyer Hat On for A Minute
But if you put your buyer hat on for a minute, and try to visualize the space differently, it’s not so easy. Buyers will often miss seeing the best use of the space, the key assets of the space, and they will miss out on the positive emotional impact of the space, all of which staging can provide.
So I wanted to show you a few video examples, and you can see for yourself.
The Dining Room Is Set for Guests
The first example is the beautifully staged dining room. It shows that there’s ample space for seating and that it’s conveniently located just off the kitchen. The light colors are attractive and lighten the space, and the decorative and delicate vase of branches shows off the bay window and an area for a side table. The art on the wall and centerpieces down the centerline of the table give an emotional feeling, like, hey, I would like to entertain here someday!
The Living Room Showcases Its Inviting Features
The key features in the living room are that it has a beautiful raised tray ceiling, a lovely gas fireplace, ample seating, and sliders to the deck outside. The staging showcases these features by using simple lines with light colors and a painting that brings the eye right up and over to the fireplace. A bright green throw blanket on the sofa is a splash of color that pulls the eye to the doors and the view outside. The staging also shows that there’s plenty of room for seating with two large sofas and plenty of room to spare. The only thing I might have done differently is use a club chair on each side of the sliders so that the views are straight out to the side instead of a sofa blocking it. This coffee table also features beautiful books about global travel that speak to an aspirational lifestyle that everyone wants to have!
The Primary Bedroom Is a Luxurious Sanctuary
Staging in the primary bedroom is soft and luxurious. It shows an oversized bed with a tall headboard. The light pictures on either side of the bed bring the eye upward toward the high ceiling. And the throw blanket brings the eye to the window and a nice deck outside. Last, but not least, there are some little accessories on the dresser like perfume and flowers that make you feel like you’ve just about moved in!
The Second Bedroom, Previously Used as An Office, Reclaims Its Function
The second bedroom used to be set up as an office, but now it’s staged to show that it can sleep two. And the bright colors and mirrors emphasize the ample natural light and give a feeling of fun.
The Open Lower Level Gains Three Functional Spaces…And The Office Returns
The lower level is big and spacious. But it’s hard to determine how to make the best use of it unless this is not illustrated. So three functional areas were set up by the stager. There is an office with a window. There is a beautiful seating area with a fireplace and sliders that go to the outside along with a bookshelf area. And there is a beautiful exercise area. The three functional areas are visually separated yet also linked together with matching colors and a consistent design theme, in this case, horses!
The Staging Strategy Accomplished Four Key Objectives
- Show the ideal use of the space.
- Highlight the assets.
- Evoke a powerful and positive emotional response.
- Create a fabulous setting and generate beautiful digital media that is strategically distributed to attract the largest matching pool of buyers.
Staging is just one component used in the successful sale of a home. Here’s the full story of selling a luxury condo in Westport CT.
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Linda Raymond Real Estate Blog, Fairfield, Westport & More 